Welcome
What is the Start Smart® Playbook?
The real-world leadership playbook for senior B2B marketers.
Start Smart® is part course, part playbook, and all about helping you lead, influence and deliver at a strategic level. Built specifically for B2B marketing professionals stepping into senior leadership roles, it gives you the structure, tools and support to go from feeling overwhelmed to in control.
Whether you're the new 'Head of', ‘Director’, the first senior marketer in the business, or transitioning into a broader leadership remit, Start Smart® helps you make sense of the chaos and lead with purpose.
You already know how to deliver great marketing. This playbook helps you lead marketing, and make that leadership leap.
Inside, you'll work through six practical, insight-packed chapters that guide you through assessing your environment, designing your team, shaping strategy, building influence, balancing delivery, and scaling your leadership.
This is your go-to guide for making the leadership leap in B2B marketing.
Start Smart now >
Why choose Start Smart.
What makes this playbook unique?
Specifically for B2B marketing leadership
Strategy, structure, influence - not campaigns, channels or creative.
Built for the leap
It’s for experienced marketers ready to lead. From manager to Head of. From doer to decision-maker.
Actionable, not theoretical
Tools, templates, micro-hacks. Built for real-world use, not textbooks.
Self-paced & flexible.
No deadlines. Learn and lead in your own time.
Lifetime access.
One-time purchase. Revisit any time. Updates included.
No gatekeeping.
You don’t need prerequisites to get started.
What will you gain?
No matter your starting point, the Start Smart® Playbook helps you turn the pressure of a senior role into structure, momentum, and direction.
You’ll gain practical frameworks, tools, and mindset shifts to help you prioritise what matters most, influence effectively across the business, and lead with confidence from day one.
This isn’t just about surviving the early months, it’s also about setting yourself up to lead smarter, deliver faster, and build a career that moves with purpose.
So, wherever you are in your leadership journey, this playbook is here to help you start smart.
Start Smart now >What you'll get
Six structured chapters, built to guide your leadership step-up.
Each chapter includes practical tools, action guides, and real-world examples to help you apply it all in your day-to-day.
Module 1
Map the Terrain
Assess your marketing landscape and lead with clarity
Module 2
Design Your Dream Team
Build the right team and structure for strategic delivery
Module 3
Plan with Purpose
Create your 90-day plan and a roadmap you can stick to
Module 4
Connect to Lead
Build influence, trust and cross-functional alignment
Module 5
Lead Smart, Deliver Sharp
Balance big picture strategy with everyday execution
Module 6
Scale Your Leadership
Grow your team, culture and leadership capacity
Testimonials
What's included beyond the Playbook
Your purchase doesn’t just unlock the full Start Smart® Playbook, it also gives you lifetime access to the Start Smart Community, where the learning continues. You’ll receive ongoing updates as the playbook evolves, along with bonus resources, and exclusive content drops designed to support you as your role grows. It’s a one-time purchase with lasting value: practical support now, and as your leadership journey unfolds.
Access to The Start Smart Playbook Community
A supportive space for senior B2B marketers to connect, share, and grow together. A safe, judgment-free zone where like-minded professionals swap stories, ask questions, and lift each other up. Everyone’s in the same boat: navigating the shift from doing to leading, so you’ll find real empathy, practical advice, and the occasional cheer squad when you need it most.
Let's do this
Start Smart today!
If you’re stepping up, levelling up, or starting over.
You don’t need more pressure.
You need a smarter way to start. Get the Start Smart® Playbook
Master the leadership leap, today.
Due to the nature of digital products, all sales are final.
